Tangoe

Introducing Tangoe's new software Matrix

Tangoe is an IT expense management software company. They host conference for clients and investors annually and wanted to use this event as a launchpad for their new product. Using a series of clever visual metaphors, crafted a tightly animated video that introduces Tangoe’s ground breaking software, Matrix. Before translating the storyboards into useable styleframes, the team studied Tangoe’s rebrand and developed a unique visual language for how to communicate ideas. Think of it as a set of rules to design by.

Style Frame Designs            

To create an entertaining video that satisfied the needs listed above, the team thought an animated approach was best. While the script was being hammered out, the team began to furiously storyboard. Our goal was to find the best visual analogy to pair with and bolster each line of copy. Several hundred post-its later, they had a solid foundation upon which to design from.

The Progress            

Always starting with sketches and sharing ideas!