Anime Expo
Celebrating Passionate Communities
Anime Expo is the biggest anime convention in North America. With hundreds of thousands in attendance each year, Anime Expo brings together passionate communities to celebrate the cultures they love most.
Partnering with Anime Expo, we helped rebrand their annual event. The process began with crafting the brand strategy, positioning statement, and user profiles. From there, we developed a complete identity system that reached every touchpoint of the event.
Logo
The long-standing event has built up years of brand recognition into their logo.
We took what was working well with the previous logo and refined its form
to work on a broader scale of applications and sizes.
Visual Systems
The aesthetic of the brand was inspired by the art behind the culture. Pencil strokes, halftone patterns, fluid ink washes and dynamic compositions became the visual system we implemented across the brand.
Messaging Cards
Booth Designs
